the anchor inn
shady canyon, unclaimed
the anchor inn is a charming and updated bed and breakfast.

aster & ash salon
downtown, unclaimed
soft chairs, hard gossip and a menu that names polish shades for the seasons; bonefire ember, fogbank, kelp. stylists talk you into bangs and out of texting your ex in the same appointment. the back room holds boxes of silk flowers for emergency crown braids on wedding days gone sideways. if the stereo sputters, someone just walked in with a secret.

beacon hardware
bluff’s end, unclaimed
a generation's old hardware store where you can actually get advice alongside your hardware.

bellmont stables
the elm’s, unclaimed
full service boarding, training and equestrian concierge.

the black fathom aquarium ride
hellport, unclaimed
visitors climb into boats that drift through pitch dark tunnels lined with glowing murals of hell related shipwrecks and drowned sailors eventually coming out to a glassed off aquarium where they can view sea creatures of all kinds swimming around them. visitors do claim, however, that the water is deeper than the ride’s structure should allow, and sometimes something unseen brushes their hands.

blink and you missed it
shady canyon, claimed
this shop sells items that no longer exist or aren't supposed to. used concert wristbands from bands that never played in hell, funeral programs for people who didn't die, ration coupons stamped "pending." the shop only opens for 2 hours at a time and those hours vary. if the neon sign outside is blinking... don't go in yet.

bloom alice
shady canyon, unclaimed
a membership only yoga studio with rooftop classes and meditation sessions surrounded by gardens.

the blue tap
bluff's end, claimed
retrofitted pharmacy counter turned soda lab. offers wild rotating flavors like "ghost melon," "coriander static," and the most popular: "blue." you can book a private fizz séance where you drink a flight of mystery sodas said to help recall forgotten memories. also, some bubbles hum.

book chaos
bluff's end, fitch family
this used book store is owned by an eccentric old man named alwen fitch and is run by his family. the book store is popular in town even if old man fitch refuses to retire. he's become attached to the store due to he and his family's connection to the written word. their rumored ability to make things happen just by writing what they want into a book is always gossiped about. the ability however is limited, as any ploys for wealth always fail. making a rude customer trip after walking away? that's the sort of thing that takes hold.

booquets
shady canyon, stanford family
the flower shop booquets has been open since the early 1980s. previously just named stanfords, the name was changed in 2018 when the business was taken over by their daughter. there is an expansive rooftop garden, where a lot of their flowers come from... even in seasons they shouldn't still be growing.

breaker's light engineering
bluff’s end, unclaimed
a business for electrical & mechanical contractors. they fix generators, installs wiring and repair town machinery. but streetlamps wired by them often flicker in patterns that spell out words. entire neighborhoods report lights burning only in unoccupied houses. the engineers say it's just "feedback," but some residents swear the lights mourn the dead.

the brine barrel
hellport, unclaimed
a specialty pickling and canning shop that started as a way for fishing families to preserve the catch. now they pickle everything fish, eggs, garlic, even lemons. tourists buy jars for the novelty, locals swear by the brined beans.

buttonface
hellport, unclaimed
located on the hellport boardwalk, buttonface is a photobooth and costume kiosk with a secret challenge wheel. step inside, put on a random thrifted costume from the wall rack, and spin the wheel. your prompt appears on the screen and then the photos begin. themes range from "possessed victorian wedding" to "final girl's last good day." prints come with fake movie posters based on your shoot.

canyon academy
shady canyon, town owned
FULL BLURB ASAP, but this is a k-12 school for the children living in shady canyon.

claw daddy's crab shack and gift barn
hellport, unclaimed
claw daddy's is a half seafood joint, half souvenir warehouse. the outside is covered in giant plastic crabs, and the menu has items like "devil's boil" (basically seafood stew with way too much spice). inside, the gift shop sells everything from crab shaped bottle openers to "i got pinched in hellport" tshirts.

clay & kettle
shady canyon, unclaimed
clay & kettle is an artisan tea bar specializing in rare single origin matchas and creative herbal blends.

cliff strike lanes
bluff’s end, unclaimed
blacklit lanes with glowing pins and a jukebox that occasionally plays songs no one remembers hearing before. locals say a perfect strike here causes your ball to return etched with strange symbols. one lane is always closed for "repairs," yet bowlers swear they hear pins falling behind the curtain.

cobblestone cinema
downtown, unclaimed
a one screen movie theater showing classics and family films geared toward bringing the community together.

the canyon's art center
shady canyon, unclaimed
a local gallery and event space for student and local art shows.

cove creamery
bluff’s end, unclaimed
it is said that the creamery's recipes are subtly influenced by the town itself. patrons claim that certain flavors evoke visions or memories tied to the landmarks and families they’re named after. for example, a scoop of "krueger orchard apple" might make someone see fleeting shadows among the orchard trees. the ice cream itself is rumored to be sensitive to emotions, changing subtly depending on who is eating it. a customer in grief may find their cone swirling darker than usual, while someone feeling mischievous might get a topping that seems to move or wiggle on its own. long time staff insist that some flavors are "living" with tiny pockets of memory or energy infused into the cream during preparation. overall the town believes this is a hoax designed to get tourists to buy more ice cream. those who have experienced this phenomenon however, insist the ice cream is haunted.

the crow's nest
bluff’s end, unclaimed
late night pub with live folk and blues acts.

dead reckoning
shady canyon, unclaimed
specializes in out of print atlases, imaginary subway maps, and "where you lost your keys" charts. known for making extremely accurate personalized maps of dreams. one customer received a map of a house they'd never lived in and shortly after, inherited it.

the deep end
hellport, unclaimed
the shop, located on the rougher end of the harbor, offers everything from boat tours and scuba diving to outboard motor repairs and custom gear. they're known for their uncanny knack with boats and their expertise on the strange marine life in the surrounding waters. they also have a habit of taking in unusual items found in the deep, from rusted anchors to strange, barnacle-covered relics. it's the kind of place where the coffee is always on in the morning, making it a hotspot for locals to gather and swap stories before the day begins.

dogtooth & string
hellport, unclaimed
not an exterminator, not a pest shop, this humane creature control business is somewhere in between. dogtooth & string specializes in handcrafted traps, warding kits and creature cages "for the weird stuff." they've captured runaway homunculi, squirrel cults, and something that once lived inside a floorboard for 40 years. their slogan is, "we don't kill it. we just convince it to leave."

the dollar hub
shady canyon, unclaimed
a dollar store that specializes in affordable, thoughtfully curated everyday essentials from reusable kitchenware and zero waste supplies to quirky stationery and art supplies for local creators.

the drama house
downtown, tolliver family
the drama house has been around and preserved since the early 1900s. it is a stage for town productions, and is rented out for bigger artists, comedians, and musicians when the town does not have an active show going during the week.

dread paintball field
shady canyon, unclaimed
located on the outskirts, the dread paintball field is an outdoor paintball course built around abandoned barns and pine groves. paintball masks sometimes fog with shapes that don't match the landscape. some claim phantom hits sting harder than real pellets. the owners insist it's just adrenaline.

dudley apiaries
shady canyon, dudley family
dudley apiaries offers full-spectrum beekeeping services, including management of thriving hives, production of pure small-batch honey from regional wild blooms and professional swarm and infestation extraction, safely relocation bees from local homes and businesses without harm to you or the bees. dudley apiraies is committed to ethical, sustainable practices that keep the bees healthy and community thriving as well as fostering collaborative ventures with local small businesses.

dudley park
bluff’s end, town owned
dudley park is a favorite spot for families, with its cliffside walking paths, picnic areas, and playground for kids. it does have a spooky reputation! visitors sometimes report feeling watched while walking the trails, or hearing laughter that doesn't belong to anyone visible. the cliffs are said to be thin spots between worlds, where the energy of the town's past occasionally leaks into the present. some hikers claim to see shadowy figures moving along the paths and figures that vanish when approached. children playing on the swings sometimes report that the swings move on their own, or that a gentle wind whispers names, as if calling out to them.

the eaves repair hotline
hellport, eaves family
the eaves home repair hotline is a 24 hour service available via phone or website submission. it is located within the eaves family home and has been around almost as long as the town's conception. once you've submitted your ticket, an eaves family member will take on your case and depending on the urgency, arrive to your home. they always show up with the exact right tool, part or expertise to fix the issue and many call for purposes outside of home repair. the eaves keep meticulous records, have been inside every single building in hell over the decades and some believe their squeaky clean reputation hides a more sinister underbelly. the town elders and government have even been known to submit tickets to the hotline to clean up messes from supernatural events or to mobilize emergency protocols when more bodies are needed.

echochamber vr hall
bluff’s end, unclaimed
customers don vr headsets to play immersive adventures. but the games sometimes show the town itself: streets, houses, familiar faces and sometimes slightly wrong. players complain of "lag ghosts," transparent doubles of themselves that keep playing after they log out. some refuse to put the headsets on twice while some strike up addictive friendships with the random characters they run into.

echowatch pawn & curios
hellport, fane family
run by the fane family, this pawnshop buys anything, no matter how broken, and sells "antiques" no one recalls ever existing. pocket watches here always tick backward, radios sometimes tune into voices calling your name, and mirrors in the shop never quite show what's behind you. rumor has it the fanes doesn't keep ledgers because they remember everything ever sold to him.

elm & pearl
the elm’s, unclaimed
elm and pearl is a wine merchant made up of old-world cellars, coastal naturals, and a mysterious "1958 storm list" unlocked by password. tastings are scored to string quartets that never crescendo. it is said that bottles from the year 1958 open cleanly during arguments.

elmcrest wellness house
the elm’s, unclaimed
a holistic health and nutrition consultant company. the wellness house is rumored to have semi-sentient rooms, which remember patterns of behavior and subtly guide people toward certain treatments. a few long term visitors claim that the building "feeds" on wellness itself, drawing vitality from those who leave, leaving them unusually refreshed, or, for some, drained if they ignored the house's subtle guidance.

the elms academy
the elm’s, town owned
FULL BLURB ASAP, but this is the elm's k-8th grade school.

the elms country club & gulf course
the elm’s, npc owned
this country club and golf course is privately own and the most exclusive place in hell. membership is gained through sponsorship, an intense screening process and a steep buy in price.

the elms preparatory
the elm’s, town owned
FULL BLURB ASAP, but this is the elm's high school.

elms swim center
the elm’s, unclaimed
an indoor public pool and water park. memberships are very pricey even for one person, and elm does not offer day passes in an effort to stay exclusive and desirable.

the emporium
hellport, unclaimed
the emporium is an exotic terrarium & insect emporium. it is made up of a shadowy greenhouse filled with carnivorous plants and ornate insect displays. customers sometimes swear the beetles "click" their names, or the glass terrariums fog over with words. the proprietor insists the bugs escape on purpose to "carry gossip through the canyon."

the fire station
downtown, town owned
the hell firefighter's main headquarters. there are small stations located in each neighborhood.

foghorn karaoke
bluff’s end, unclaimed
a divey karaoke joint with family hours and evening hours for drinkers and partiers.

the gallery on arbor lane
the elm’s, unclaimed
a gallery for private art viewings and art auctions, often member exclusive. on occasion art displayed here seems to shift when no one is looking. colors deepen, brushstrokes appear where none were before, and entire pieces sometimes rearrange themselves overnight. visitors report experiencing sudden surges of inspiration or profound emotional reactions while viewing certain works, as if the gallery itself feeds off perception and amplifies it. some claim that artists whose work is displayed leave the building with new ideas they could never consciously have conceived on their own.

glasspine optometry
shady canyon, glasspine family
optometrists and ophthalmologists bring a broad range of expertise to this eye care clinic. but like a lot of places in town, there is mystical lore about the glasspine family's business. locals say new lenses sometimes reveal things the naked eye can't like shadows lingering in corners, names glowing faintly on gravestones, or faces in mirrors that aren't their owners. patients often return, swearing their prescription has "changed overnight."

glenwood apothecary
shady canyon, glenwood family
a small store focusing on the natural and holistic side of medicine, specializing in herbal remedies that your regular drug store can't provide. open since 1948, a glenwood woman has always been behind the counter.

the good boy
downtown, unclaimed
a local pet store dedicated to hell's furry (and not so furry) pet friends.

the gossamer veil
the elm’s, gossamer family
a couture bridal and dress shop where every gown has a story and sometimes a spirit stitched into the fabric. brides have sworn the veils whisper warnings or lullabies when placed over their heads. yet somehow, these veils and dresses are the most sought after in hell.

green & sons booksellers
downtown, unclaimed
creaky wooden floors and a collection of rare, local history volumes.

gullwing diner
bluff’s end, unclaimed
chrome and neon diner slinging greasy breakfast at 3 a.m.

the hackney hotel
downtown, hackney family
one of the most prolific hotels in town, fittingly named the hackney hotel. of course, there's rumors of it being haunted, especially room 349. rocking chairs move on their own in nearly every room, but in 349 people report seeing it move, as if dragged to the window before hearing a woman wail.

harrowgate design
the elm’s, unclaimed
an upscale interior design and architecture studio.

havenstone
the elm’s, unclaimed
a five star restaurant with a sleek, minimalist look that is famous for its wine pairings.

hell & cafe
downtown, unclaimed
a year round spooky themed café and bakery.

hell academy
downtown, town owned
FULL BLURB ASAP, but this is the k-8 school in downtown that children from bluff's end, hellport, and downtown attend.

hell high
downtown, town owned
FULL BLURB ASAP, but this is the high school in downtown that children from bluff's end, hellport, and downtown attend.

hell's oddities
bluff’s end, claimed
home to the strange and unusual, hell's oddities has been in business since 2023. from two-headed taxidermied ducks in hats and cat skulls in ornate displays to shark jaw bones and snake vertebrae, you'll always find something unique and interesting at hell's oddities.

hell's paws
bluff's end, claimed
this will be a blurb about the vet clinic.

hell's shelter
shady canyon, claimed
a local no-kill animal shelter intent on getting a pet in need in everyone's hands.

hell casino
bluff’s end, langmore & usher families
the hell casino is owned and ran by two very wealthy families in hell: the langmores and the ushers. the casino can make members of the community very rich but it doesn't happen often because that's how the house likes it. when residents our tourists go on hot streaks at the casino, things can get dicey. in 2019, a string of disappearances occurred at the casino. disappearing three months apart in order - 27 year old troy pierce, 31 year old carson west and 53 year old han stoll went missing after hitting it big there. even the casino owners couldn't deny the three had been seen last at the casino. the authorities were never able to find any trace of the three again and conspiracy theories about the langmore and usher families murdering them emerged as a result. other conspiracies involved aliens, ghosts and even a lake monster emerged as well.

hell community college
downtown, town owned
the neighborhood's centerpiece, with open lectures and weekend workshops.

hell court house
downtown, town owned
the town's courthouse is located next door to townhall.

hellfire
downtown, unclaimed
hellfire is a cannabis dispensary, known for its bold name and the two australian men who run it, haze and milo. they present their shop as a place of quality, comfort, and wellbeing, though every so often their antics make hellfire as much a local curiosity as it is a dispensary. since its opening, the shop has sparked plenty of conversation, some amused and some skeptical.

hell haunt
downtown, hogan family
one of the hogan families speakeasies is located within blocks of the court house.

hellhole caverns giftshop
hellport, unclaimed
the gift shop outside of the hellhole caverns. the caverns belong to the town, but the gift shop is privately owned, capitalizing on the tours that take tourists through.

the hell house of wax
bluff’s end, unclaimed
a cheap wax museum with lopsided figures of pirates, devils, "famous criminals of hell," and one figure labeled "the lantern man" that looks like it's melting. tourists consider this a must get photo opportunity in hell, while parents grumble about the $12 entry fee.

hell lighthouse
hellport, town owned, seguin family
the historic hell lighthouse sit just between the south and north side of hellport, overlooking the pacific.

hell memorial
downtown, town owned
hell memorial is the town hospital, and is located downtown just north of main street and town. a municipal hospital, locals say the emergency ward doors open themselves on the deadliest nights, as though drawing in the most desperate souls. in reality, it's just drafty corridors and aging springs.. yet the nurses all swear they hear dying heartbeats in the walls when no one's inside.

hellport glassworks
hellport, cliffe family
a high end studio making blown-glass sculptures inspired by waves, shells, and lantern light in north hellport. rich tourists buy delicate jellyfish lamps and decanters, while locals sometimes commission more practical (and cheaper) bottles and glasses. the studio was founded in the 1950s by maren cliffe, a glassblower who moved to hellport after inheriting a crumbling boathouse. locals said she worked only at night, claiming the "light of the moon made the glass more honest." her earliest pieces were sold cheap to fishermen’s wives delicate bottles said to keep seawater fresh for months but they're now worth a fortune in hell. while maren has passed, her family has kept the store open and profited off of north hellports wealthy boom. they even profited off of lore that's been on several national most haunted places lists. visitors sometimes swear they see distorted reflections in the curved surfaces of bowls and lamps but not their own faces, but stranger's eyes peering back. one tourist in 1994 fainted after insisting a reflection mouthed their name.

hell public library
downtown, town owned
the first branch of the town's library is located here, the second is located in bluff’s end.

hell public library
bluff’s end, town owned
the second branch of the town's library is located here, the first is located downtown.

hindsight ltd.
shady canyon, unclaimed
a memory transcription business that advertises "emotional clean-up" and "clarity-through-scripting" services. locals book appointments to talk through memories that don't feel right, and leave with annotated transcripts, alternate outcomes, and redacted versions for keepsakes. the waiting room smells like graphite and lavender. you're allowed to ask for an ending you prefer, but only once.

the historical society
downtown, town owned
a museum, archive and tour hub for the town's past.

holmes & associates
hellport, unclaimed
no case too small, too strange, or too far-fetched for holmes and associates. the firm has a reputation "getting to the bottom of things." the offices sit above an old laundromat in hellport with a neon open sign flickering at odd hours. they take on everything from missing pets and cheating spouses to whispered hauntings and corporate cover ups. the owner requires his investigators be equal parts nosy, honest and honorable.

inferno batting cages
bluff’s end, unclaimed
coin operated cages where pitches sometimes arrive faster than regulation. locals whisper that at midnight, the machines throw glowing red balls that vanish into smoke when hit. a few bats left behind carry scorch marks no one can explain.

ink baron
bluff’s end, unclaimed
a tattoo and piercing studio with a loyal regular crowd.

inwood deli
downtown, inwood family
a longstanding and popular deli owned by the inwood family. they don't mess around, having banned almost more residents than every other hell establishment combined.

kwon portrait studio
downtown, unclaimed
kwon portrait studio has been open since 1971 and is best known for taking family portraits, graduation photos, and obituary photos. there may be rumors swirling that more goes on there than meets the eye, and some hellians may have reported seeing odd things happening there after dark, but it's just a run-of-the-mill portrait studio, nothing more.

lantern credit union
hellport, unclaimed
inside the credit union, a hellian will find fish scale green tile underfoot, a brass clock, and a 1912 safe door that looks like a ship's wheel. first lantern is part bank, part small museum. tellers know names and boat hull numbers and will ask about your aunt's garden while counting your cash. on storm days the vault hums like a conch shell, and the manager taps it twice for luck before closing. children are shown the coin sorter like it's a carnival ride and leave with a lighthouse sticker.

lantern lane antiques
bluff’s end, unclaimed
coastal curiosities and old ship paraphernalia.

laurel house school of manners & dance
the elm’s, unclaimed
this school is for all ages, teaching those who wish to move up in the world just how. it hosts waltz clinics, receiving line rehearsals, speech polishing for toasts and town halls. a parquet floor that gleams like still water.

the learning loft
bluff’s end, town owned
a tutoring and after school center for local kids of all ages to hire tutors to help them with their studies.

lemon and lime
shady canyon, unclaimed
this small jewelry store handcrafts their nautical bracelets, belts, rings and necklaces with marine grade materials to withstand adventures at sea.

lumen's
shady canyon, unclaimed
a popular store with handcrafted botanical skincare and wellness products made with sustainable and local ingredients.

many moons
shady canyon, unclaimed
a boutique filled with clothing created by local designers, including the owner.

the memory loom
hellport, unclaimed
locals bring heirlooms, locks of hair, or scraps of old clothing, which are woven into "memory cloths." finished scarves or quilts hum faintly when held, and some whisper your name back. a few unlucky customers claim their cloths replay memories that aren't theirs.

midnight croquet society
the elms, unclaimed
an exclusive croquet club for the most serious croquet players in washington. matches always begin at midnight and often last until dawn. locals say the balls sometimes roll in directions players didn't intend, toward hidden goals only visible to those "chosen" by the grounds. winning grants you not only prestige, but supposedly, luck in affairs of the heart.

miller's net shed
hellport, unclaimed
a fisherman's store with bait, nets, hooks, fishing rods and kits for minor repairs.

mineral bath station
shady canyon, unclaimed
an indoor bathhouse fed by underground springs, said to soothe joints and heal skin. the water, however, occasionally runs black as ink for seconds at a time. soakers have reported hearing whale song beneath the surface or feeling hands brush their ankles. once a year, a single pool overflows in silence at exactly 3:33am.

the mini-mile track
bluff’s end, unclaimed
a winding outdoor track built on uneven ground. drivers say their karts sometimes veer even when the wheel stays straight. teenagers dare each other to race under the full moon, when the track seems to stretch longer than it should. the prize wall is dusty, but the bragging rights last forever.

the mirth clinic
hellport, unclaimed
a clown therapy clinic. yes, it's real. yes, they bill insurance. they offer therapy sessions in character (the clowns are trained professionals), group honk sessions, and balloon animal guided breathing. most clients leave feeling lighter. one person hasn't stopped laughing since march.

mythic slice
bluff’s end, claimed
this local pizza place is one of a kind! with coal oven pies named for local legends and traditions like mr. buttons, bonefire and black hollow. date night special leaves lines around the block for locals and tourists alike. a little piece of lore for mythic slice includes couples who share the "sea promise" pie either get engaged in a month or never speak again.

needle and groove records
shady canyon, unclaimed
a cramped record shop owned by a reclusive collector. the vinyl selection contains every genre including spoken word, and albums no one has heard of, sometimes labeled with years that haven't come yet. listening booths let customers sample records, but listeners claim the songs sometimes shift halfway through, singing about them. the owner never comments, only writes down the titles customers listen to in a thick ledger.

neon narrows
bluff’s end, unclaimed
indie music venue glowing in pink and turquoise lights.

nomad's nosh
shady canyon, unclaimed
a casual eatery offering international street food inspired by middle eastern, southeast asian, and latin american cuisines.

northstar couriers
downtown, unclaimed
packages arrive on time and sometimes too on time. some deliveries are waiting on porches before they're even ordered. couriers say they're just following the routes given to them to deliver packages in their trucks. neighbors whisper, "if northstar delivers something you didn't order, don't open it."

oblivion tag
bluff’s end, unclaimed
oblivion tag is a niche but popular laser tag venue played inside a faux-library of dusty shelves and hidden stacks. laser beams scatter between rows of "books," but some volumes are real, filled with stories about the players themselves. patrons whisper that if your name appears in the wrong book, you'll be "tagged" long after the game ends.

odd jobs n' more
hellport, unclaimed
a town favorite for all repairs, carpentry, and small fixes to anything in need. clients say staff often "know what's broken" before they ask. after certain jobs, families report finding strange carvings left behind! small eyes etched under staircases, initials under sinks. they are always polite, but demand to be paid in cash and never explains what he fixed or what the issue was.

old bell realty
downtown, unclaimed
a real estate agency specializing in historic haunted homes.

pacific fitness center
downtown, unclaimed
a local gym with an indoor pool occasionally rented out by the college for swimming competitions.

pendulum escape room
bluff’s end, claimed
elaborate puzzle rooms staged in a decrepit manor. some props, like chains and doors, seem too authentic. once, a group swore the walls themselves shifted, forcing them out into the street after they ignored a warning. visitors leave thrilled, but nervous about what's staged and what isn't. the owners claim that it is all a part of the charm, insisting on authenticity over cheaping out.

pinchpoint upholstery
hellport, unclaimed
more than just fabric and staples, pinchpoint specializes in erasing "emotional residue" from heirloom furniture including grief-stained armchairs, anxiety-ridden ottomans and couches that made one too many couples break up. their slogan is, "we take the weight out of your seat." you must sit in the piece while they measure its aura. no refunds.

pinestreet pharmacy
hellport, unclaimed
this pharmacy is located on the northside of hellport, carrying a small unique gift aisle to boost revenue.

the playground
shady canyon, unclaimed
An old arcade with a mixture of run down and brand new arcade machines - including boardwalk favorites like skeeball, claw games, and an ancient carousel no one remembers being installed. regulars swear that if you win too many games in a row, the machines start calling you by name.

the police station
downtown, town owned
the hell p.d. main headquarters is located downtown. ⭐ all cops are npcs, we do not allow writers to bring cops.

porch goblin gifts
downtown, unclaimed
a gift wrap and hexable greeting card business that wraps your gifts in impossible paper shapes (or raw leaves, duct tape, glitter tarps, etc.) depending on your mood and intent. all wrapping includes one complimentary "optional omen." their birthday cards include a scratch-and-sniff curse that activates only if you sign the recipient's name.

the pumpkin patch
bluff’s end, unclaimed
this bar and grill is halloween themed and open year round. employees are always in costume, switching it up night to night based on their own moods and whims. come for the halloween themed beers and cocktails, fried food favorites and many community events ranging from girl's night (girls drink free!) to their annual karaoke event: black magic night.

purgatory putt putt
shady canyon, byler family
purgatory putt putt information can be found on the lore page.

purrgatory lounge
downtown, unclaimed
coffee and refreshing beverages served alongside walls lined with hammocks, climbing towers, and shadowy nooks where dozens of rescue cats roam. visitors swear some cats vanish through cracks in the walls only to appear minutes later across the room. a few patrons have found cats already sitting in their laps before they sat down. one black with split pupils named tom is said to follow guests home.

puzzleworks
downtown, unclaimed
tables stocked with puzzles, board games, and strange wooden toys. the catch: pieces often don't match the box art, and puzzles occasionally spell out messages once solved. one group found their jigsaw forming a map of the town with a glowing x over their own street. the staff insist the games "choose who they want". most puzzles and games turn out as expected though. Most.

quick spectral removal
downtown, quick family
the quick spectral removal business has done fair business since they opened in 1962, and take their work very seriously. there are some cases they've never solved, but they've saved many. their office is lined with neatly labeled filing cabinets, case logs dating back to the beginning, and glass display cases showcasing retired equipment like emf meters, copper tuned bells, even a scorched ouija board under plexiglass. a corkboard near the entrance is covered in client thank you notes, yellowed newspaper clippings, and photographs of suspicious orbs. their shop front window boldly declares professional spirit containment since 1962. local law enforcement are not fans, believing they are taking citizens for a ride, conning people out of their money with their issues aren't really supernatural.

the rag
downtown, unclaimed
the rag is a sensationalist tabloid that focuses on scandals, conspiracy theories and gossip in hell. they are not always correct, but they often break the most scandalous stories the hell post is unwilling to cover. many residents are very outspoken against the rag, but they often secretly read it.

the records building
downtown, town owned
the building behind town hall acts as the public records archive, including brith and death certificates. it is home to new to dusty files, laminated name tags, and suspiciously echoey stairwells. officially the town clerk's office, but most residents just call it "records." people claim there's a floor below the basement and that certain old folders rearrange themselves when you're not looking. still, it's the best place to research family trees and zoning violations.

the red ledger
shady canyon, unclaimed
a small shop stationary, books, and supplies with old-school charm.

red room dance studio
shady canyon, unclaimed
red velvet curtains line mirrored walls that seem to ripple when music stops. students swear the room contains unaccounted for whispers, especially when everyone falls silent.

reverb
hellport, unclaimed
reverb is an audio recording booth business where locals rent time to record lullabies, stories, or songs, only to find their playback includes faint extra voices harmonizing along. some tapes replay arguments long since forgotten. once, a recording booth "refused" to unlock until the speaker confessed a secret.

roller over
bluff’s end, claimed
roller over is an indoor skating rink for all skaters and rollerbladers. its main rink is used for parties and theme nights, inviting the entire town out weekly for a good time. its second rink is used to host roller derby, a sport that has caught on heavily in the last two years, becoming more popular than ever among the women in town.

scooters
shady canyon, unclaimed
an eatery that offers healthy fast food bowl options. proteins and veggies are common bowl offerings as well as acai bowls.

seaspray guesthouse
bluff’s end, unclaimed
an affordable, artsy hostel popular with backpackers and traveling musicians.

second turn consignment
shady canyon, unclaimed
at this locally run thrift store, racks are arranged by color like tidy rainbows, a bell that rings for good finds and has window dioramas that change with the moon. coats occasionally hide love notes in pockets and somehow they fit the buyer's life too well to be random. the shop cat naps on the most expensive chair and once, on the mayor. the fitting room mirror is kinder after 5 p.m.

the shattered bell
downtown, unclaimed
a hatchet-throwing venue in south hellport tucked behind wrought-iron gates. every target is painted with concentric circles around a cracked church bell. patrons claim a well struck throw makes the bell audibly toll, even though no such bell exists inside. a perfect bullseye is said to bring seven days of uncanny luck.

the silver comb
the elm’s, unclaimed
an exclusive men's grooming and hot towel shave lounge, the silver comb has been the pinnacle of style and sophistication in hell. the lounge is said to be haunted by edmund carroway, a barber from the 1920s who mysteriously vanished mid-shave. clients report hearing the faint snip of scissors and the soft hiss of hot towels when no one is there. some men claim that after leaving the lounge, they see fleeting reflections of edmund in mirrors, standing behind them, comb in hand, watching their hair grow unnaturally long overnight. legend says that if you stare too long into the main mirror while being shaved, edmund's ghost may whisper secrets about your past or hint at events yet to come.

slipway mechanics
hellport, unclaimed
a boat repair shop equipped with employees that can fix any boat from sailboats to fishing vessels.

smokehouse billiards
hellport, claimed
a billiards themed pub with pool tables, dartboards, old school jukebox and dim lighting.

sock rebellion
hellport, unclaimed
a shop that only sells mismatched socks and sometimes sells them in threes. themes include, "sibling rivalry," "freshly cursed," and "one sock is lying." fridays are mystery sock roulette: reach into the drawer and pull your destiny.

sparrow circuit
hellport, unclaimed
this phone and electronics repair shop has screens reborn, batteries redeemed, and a sacrificial bowl of rice where soaked phones go to confess. the techs label bags with jokes and don't judge your cracked case. revived phones sometimes record gull calls at midnight even inland and no one's worried. a chalkboard lists "last words before the drop" - don't worry, i got it.

speckle hollow archives
downtown, unclaimed
a document vault where locals pay to have things locked away, including breakup letters, wills, cursed recipes, and "bad decisions on paper." each item is filed by scent and date. the archivists never speak above a whisper, and the shelves are said to move slightly when your name is mentioned.

specter and stitch
downtown, unclaimed
a tailor shop that specializes in period clothing and "costumes for the hellish." customers occasionally report seeing fleeting shadows moving along with them while being fitted. some say the mannequins whisper advice in old languages at night.

spincycle
hellport, unclaimed
spincycle is a staple of hellport, with oversized washers rumbling like ships, dryers glow like hearths, and a tuesday mending bar turns rips into waves with visible stitch. there's always a quarter fairy and a lost-sock board that looks like modern art. announcements are sung over the radio when the owner's in a mood. lost socks return if you say who they belonged to out loud.

the starlight observatory
hellport, unclaimed
hellport's small observatory opens once a week for guided stargazing. through the telescopes, visitors sometimes glimpse constellations that don't exist on any chart with clusters of stars forming words, faces, or doors. some attendees return week after week hoping to find the same impossible pattern again, though none ever do.

sterling and sons workshop
shady canyon, sterling family
the sterlings are prominent silversmiths whose craftsmanship is unmatched and has been since the 1940s. their silverware never tarnishes and some believe the pieces retain memories of their possessors. there are tales of items that glow under moonlight, or softly hum when tragedy strikes nearby. their workshop, "sterling & sons," is always immaculate and they're known to be an organized and particular family in town even when they work outside of the family business. each heirloom is cataloged with tales of its prior owners, and rumored enchantments. outsiders come seeking keepsakes... but seldom leave with just a trinket.

stone pottery
shady canyon, unclaimed
a community driven ceramics studio where locals take classes or rent time at kilns. many pieces incorporate driftwood, sand, or small stones collected from the cove. some of the older kilns are rumored to occasionally fire on their own, producing oddly perfect shapes.

the stop & shop
shady canyon, unclaimed
a locally owned market that provides grocery essentials in the heart of shady canyon.

the strip
hellport, town owned
the strip is a half-mile long dock where a majority of hell's locals leave their boats. the strip is where many boat, jet ski and other water related rental businesses sit.

suds carwash
downtown, kawashi family
you can read about suds carwash on the lore page.

thread & thistle
downtown, unclaimed
yarn and textile shop that doubles as a craft circle meeting spot.

tide threads
bluff’s end, unclaimed
local clothing shop with handmade seaside themed designs.

tin roof market
hellport, unclaimed
a small grocer with produce, pantry staples, and town gossip at the counter.

tolchuck museum for imaginary friends
shady canyon, tolchuck family
located in the family basement, this is the unofficial museum of childhood imagination gone wrong. you'll find many variations of plush creatures, odd clay figurines, and unsettling dolls said to be former imaginary friends. the family say it's a retirement home for abandoned companions and have endless stories to share about their residents

townhall
downtown, town owned
the community townhall is located in the center of the downtown area.

the town square pavilion
downtown, town owned
boasts a covered stage for music, parades, and holiday festivals.

veil and vial
the elm’s, unclaimed
a perfumery and potion shop run by an old family rumored to be "spirit sensitive." each scent is said to carry a memory or mood of a ghost, and customers occasionally smell aromas tied to past tragedies, lost loves, or laughter from beyond the grave.

the velvet screen
bluff’s end, landers family
a dated 14 screen cinema that has been around since the 80s. rumor has it if you go to one of those midnight showings, and you're the only one in the theater, the film will be prophetic of your life - for better or worse.

the violet interval
bluff’s end, unclaimed
the violet interval hides behind a curtain of dried lavender and faint incense. the shop feels more like stepping into a dream than a storefront walls shimmer faintly with soft purple light, and mirrors are half-covered with gauzy fabric. the owner claims that readings here happen "between beats," when the town exhales and time loosens its hold. offerings include synesthetic aura maps, karmic resonance charts, and "interval sessions," short guided readings said to reveal what the universe is trying to say when you're not quite listening. clientele report leaving with a strange calm, as if the world itself had blinked.

the visitor center
downtown, town owned
the visitor center is the tourist's first stop to learning about what to do and what to see in hell. it sits directly across the street from the historical society building.

the wardens' hall
shady canyon, case family
the wardens hall is a spirit management and containment business. it's where spirit wardens conduct their work: tracking hauntings, documenting unexplained phenomena, and enforcing the ancient spiritual accords that keep hell's restless dead from overrunning the living. most wardens live on call, rotating shifts between investigations, artifact containment, and something only ever listed on records as "veil maintenance." locals recognize them by their brass lapel pins and the faint light that follows them down the street. they don't talk much, especially about what's kept in the sub-basement, where the lights flicker red instead of white.

well-333 radio station
downtown, stroud family
the stroud family broadcasts local news, folk music, and call ins from this creaky little station from downtown. read more about the station on the family page under the stroud family.

the whispering garden
the elm’s, unclaimed
an outdoor entertainment venue landscaped with winding hedges, marble statues, and lantern lit paths. live poetry readings and theatrical monologues take place here in the summer. the hedges are said to murmur faintly when the audience goes quiet, echoing lines from plays not yet written.

whitehall security
the elm’s, unclaimed
a private security and estate protection firm.

white linen conservatory
the elm’s, unclaimed
anavent orangery inside of a glasshouse draped in jasmine lights. receptions look like dreams under rain and storms. preferred vendors whisper that the room "chooses" colors for you at sunset. a small bit of lore that goes along with the conservatory: if the glass panes fog in hearts, someone in the room is about to forgive someone else for something they've held on to for years.

whitmore and finch law offices
the elm’s, unclaimed
a prestigious law firm located in a classic stone building, serves members of the community with money.

wicks
bluff’s end, claimed
local covens consisting of witches and warlocks in hell call wicks home. wicks has every supply and ingredient anyone dabbling in magic couple possibly need. need a rare item? the shop's witchy experts can find and order it special just for you. wicks offers haunting consultants and services to locals looking to rid their home of all pesky spirits that keep them up at night.

willow court gardens
downtown, town owned
public community garden space maintained by residents.

wink wink
bluff’s end, claimed
an adult store with erotic toys, movies and literature.

winslow motors
hellport, unclaimed
the winslow family runs the town's oldest automotive repair garage, a trusted hub for all things automotive, inlcuding automobiles and motorcycles. known for cheap pricing and dependable service, the garage handles everything from routine maintenance to complex repairs. open nearly 24/7, the winslows are often found at the garage simply because they enjoy being there - it's a hangout all while it is a workplace. known for their knowledge of motors, it's no wonder they're busy all of the time.

the yell jar
shady canyon, unclaimed
a scream therapy business located in a converted shipping container where locals pay to scream into beautifully labeled glass jars. each scream is corked, dated, and shelved. clients can opt to "release" one at sunset by hurling it against the back wall. quiet options are available! write it down, burn it in the fireplace, and whisper something unrepeatable.

zabel scraps
shady canyon, zabel family
the zabel scrapyard has been in the family since the 1940s. founded by earl "iron" zabel, a mechanic turned collector of wrecked cars, the yard quickly became a landmark in town. it is part business, part graveyard of machines. locals rely on it for parts and repairs, but tourists sometimes wander in looking for rusty americana photo ops, snapping shots of the piled up cars, twisted boats, and mangled tractors. the zabels, who are notoriously private, tolerate it only when money changes hands. as for spooky lore, stories circulate of cars in the yard suddenly turning over at night, headlights flickering, even when the batteries are long gone. more than one neighbor swears they've heard the scrapyard humming like a hive after midnight. the most famous relic is a 1955 ford pickup, bright red under layers of rust. supposedly it has idled for three days straight without fuel, lights glowing steady in the dark. the zabels refuse to sell it, claiming "it is family." there is also a bizarre landmark inside the yard. earl zabel once stacked car doors, bumpers, and fenders into a twenty foot tower. the structure shouldn't be stable, but it hasn't fallen in over sixty years. many local youths have broken bones sneaking onto the land to climb it.

zelda's rose room
the elm’s, unclaimed
an elegant nail and beauty salon catering to hell's richest and most famous residents.